Abstract：Plus500, an online trading company, has signed a multi-year sponsorship partnership with the Chicago Bulls, the most illustrious professional basketball team in the National Basketball Association and one of the most venerable sports organizations in the world.
Plus500, an online trading firm, announced today a multi-year sponsorship deal to become an official worldwide partner of the Chicago Bulls, the legendary NBA professional basketball club and one of the world's most established sports organizations.
The Plus500 logo will be shown primarily on the front of the team's warmup shooting shirts and jackets beginning with the Bulls' first preseason game at the United Center on October 4, 2022.
Plus500 will also gain access to branding rights as the “Official Global Online Trading Partner” of the Chicago Bulls, initiating truly unique cooperation that unites sports and digital trading platforms.
Over the last several years, the two organizations have collaborated as partners to meet the significant increase in investor interest in trading platforms. Plus500 will give straightforward and accessible trading solutions to this population by leading with a customer-centric strategy.
The four-year relationship will encompass a variety of marketing components, community activities, social media content, events, and more to boost brand recognition and capitalize on the fundamental synergies shared by both brands: innovation, culture, and success. It will also highlight Plus500's intentions to expand its worldwide footprint by entering new markets, as well as the Group's link with Chicago, the center of the US futures business and the location of Plus500's US operations.
Plus500's worldwide trading platforms, which are powered by unique market-leading technology, provide consumers with access to a wide variety of products, including OTC goods, share dealing, futures, and options on futures.
The Chicago Bulls sponsorship coincides with Plus500's ongoing expansion and eagerness to launch new products for all types of consumers, resulting in a concerted effort to establish a strong and growing position in the US futures market, which the company sees as a significant opportunity for long-term growth.
Plus500 is now a full clearing member of the CME, further strengthening its position in the futures market, and the Group is actively striving to expand its clearing capabilities with other global futures exchanges.
To capitalize on this potential, Plus500 is releasing TradeSniper, an easy-to-use new trading platform for futures and options on futures that are particularly created and suited for retail traders in the United States.
“We are extremely thrilled to become the official worldwide partner of the Chicago Bulls, one of the most known and successful teams in basketball history,” said David Zruia, CEO. Plus500 and the Chicago Bulls share a persistent emphasis on innovation, a high-performance culture, and a track record of achievement, which makes this alliance potentially significant. With the recent introduction of TradeSniper, this relationship will assist Plus500 in increasing brand recognition in the United States as we continue to broaden our worldwide product offering and expand our footprint in this major and interesting market.
“We look forward to commencing our association with Plus500 this season,” said Bulls President Michael Reinsdorf. Plus500, like the Bulls, takes an innovative approach to interact with communities all across the globe, making our collaboration a perfect match.
Plus500's first-ever US sponsorship joins an extensive list of important international sports partnerships in key growing areas, including Atalanta B.C. in Italy, BSC Young Boys in Switzerland, and Legia Warsaw in Poland, as well as a prior 7-year engagement with Atletico Madrid in Spain.
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