What is HFM？

HFM, a trading name of HF Markets Group, founded in 2010, is a financial broker that provides both individual and institutional clients with online trading services. HFM has been headquartered in Cyprus but serves several global offices in Dubai, South Africa, and offshore entities in St Vincent and the Grenadines, all under respective regulatory authorities.

In the following article, we will analyse the characteristics of this broker in all its dimensions, providing you with easy and well-organised information. If you are interested, read on.

What Type of Broker is HFM？

HFM is a Market Making (MM) broker, which means that it acts as a counterparty to its clients in trading operations. That is, instead of connecting directly to the market, HFM acts as an intermediary and takes the opposite position to its clients. As such, it can offer faster order execution speed, tighter spreads and greater flexibility in terms of the leverage offered.

However, this also means that HFM has a certain conflict of interest with their clients, as their profits come from the difference between the bid and ask price of assets, which could lead to them making decisions that are not necessarily in the best interests of their clients. It is important for traders to be aware of this dynamic when trading with HFM or any other MM broker.

Pros & Cons

Pros:

• HFM is a well-regulated company by various reputable authorities, providing a high level of security to traders' funds and personal information.

• The company offers a wide range of trading instruments, including forex pairs, cryptocurrencies, commodities, and stocks, with over 3500 instruments to choose from.

• There are multiple account types available, including Premium, Pro, Zero, and Cent, catering to the different needs of traders.

• HFM offers rich educational resources such as webinars, video tutorials, and daily analysis, providing valuable insights for traders.

• The company provides multiple trading platforms including MetaTrader4, MetaTrader5, and their proprietary HFM platform, giving traders a wide range of options to choose from.

• HFM offers various customer channels, through multiple channels including email, phone, and live chat.

Cons:

• The maximum leverage offered by HFM is up to 1:2000, which can be risky for inexperienced traders.

• HFM does not provide services to residents of the USA, Canada, Sudan, Syria, North Korea, Iran, Iraq, Mauritius, Myanmar, Yemen, Afghanistan, Vanuatu and EEA countries.

Is HFM Safe or Scam？

• HF Markets (Europe) Ltd is regulated by Cyprus Securities and Exchange Commission - CySEC, with regulatory license number 183/12, and regulated by CNMV under license number 3427

• HF Markets (UK) Limited, its UK entity, under the regulation of the Financial Conduct Authority - FCA in the UK (license number 801701)

• HF Markets (DIFC) Limited, the Dubai entity under regulation of Dubai Financial Services Authority - DFSA (license number F004885)

• HF Markets (Seychelles) Ltd, authorized and offshore regulated by the Seychelles Financial Services Authority (FSA), with Regulatory License No. SD015

HFA appears to be a serious player when it comes to offering protection measures for its clients. They provide market leading insurance, positioning themselves as an industry leader in financial safety.

In addition to this, they maintain their accounts with major banks and ensure the segregation of client funds for added security. They also provide protection against negative balances, helping traders avoid owing more than they've invested.

Along with these measures, HFA implements robust risk management strategies to further safeguard their clients' assets. This shows their commitment to providing a secure and reliable trading environment for their users.

Market Instruments

HFM offers a diverse range of more than 3500 instruments across various asset classes, including forex, commodities, metals, bonds, energies, ETFs, indices, cryptos, and stocks. This extensive offering provides traders with a wide range of investment opportunities and the ability to diversify their portfolio. Traders can access multiple asset classes within a single platform, making it convenient and efficient to trade across various markets.

However, with such a large number of instruments available, it can be overwhelming for beginner traders and may require more in-depth knowledge of multiple asset classes and their underlying factors to create effective trading strategies. Additionally, some instruments may have low liquidity or high volatility, leading to higher risks, and certain instruments may have high spreads or commissions, increasing trading costs.

Account Types

HFM indeed offers a range of accounts to suit various trading styles and levels. They provide the option of Premium, Pro, Zero, and Cent accounts, catering to both novice and experienced traders.

The Pro account requires an initial deposit of $/€100/₦50,000/¥13,000 to get started. Interestingly, HFM does not impose a minimum deposit requirement for its Premium, Zero, and Cent accounts, making them highly accessible options.

Alongside these, they also offer free demo accounts, allowing potential traders to test out their platform and develop their trading strategies before committing real money.

How to Open an Account？

Opening an account with HFM typically involves a few standard steps:

Step 1: Visit the HFM website and click on the “Register” button.

Step 2: Fill out the registration form with your personal information such as country of residence, email address, and password.

Step 3: Once you've completed the registration form, you'll need to submit some documents to verify your identity and address. This generally involves uploading a copy of your passport or national ID for identification and a utility bill or bank statement for proof of address.

Step 4: After identity verification, you can choose your account type. HFM offers Premium, Pro, Zero, and Cent accounts. The Pro account requires a minimum initial deposit of $/€100/₦50,000/¥13,000, while the other three types do not have a minimum deposit requirement.

Step 5: Once you've selected your account type, you can make the necessary deposit using your preferred method of payment.

Step 6: After your deposit is confirmed, your account should be set up and ready for trading.

Remember, HFM also offers a demo account for practicing trading strategies without risking real money. It's recommended to start there if you're new to trading or this platform.

Leverage

HFM offers a maximum leverage of up to 1:2000, which can be an attractive feature for traders looking to maximize their potential profits with a smaller investment. This high leverage also provides greater market exposure and trading opportunities, allowing traders to take advantage of price movements in various markets.

However, it is important to note that high leverage also comes with high risk and potential losses. Traders must exercise proper risk management and discipline to avoid margin calls and account liquidation. While this feature may attract experienced traders, it may not be suitable for all, especially beginners or those with limited capital.

Overall, the maximum leverage offered by HFM can be a valuable tool for traders, but it must be used responsibly and with caution.

Spreads & Commissions

HFM caters to different trading preferences with variable spreads across its account types.

The Premium and Cent accounts offer spreads starting from 1.2 pips. The Pro account has even lower spreads starting from 0.5 pips. The most versatile is the Zero account, which offers spreads from zero pips on forex and gold trading, providing an entry point for cost-effective trading.

However, specific information on the trading commissions is not disclosed directly. You might need to reach out to their customer service or check thoroughly on their website for further details on this.

Trading Platforms

HFM offers multiple trading platforms including the popular MetaTrader4 and MetaTrader5 platforms as well as their proprietary HFM mobile app.

The MetaTrader4 and MetaTrader5 platforms are widely used in the industry and provide traders with access to a wide range of trading tools and indicators.

The HFM mobile app is relatively new but has an intuitive user interface and advanced charting features. However, it may have limited customization options and a limited selection of third-party plugins and add-ons.

Some traders may find the platforms too complex to use, but overall, HFM's platform dimension offers a good variety of options for traders of all skill levels.

Deposits & Withdrawals

HFM indeed provides a variety of options to make deposit and withdrawal processes simple and flexible for its customers. They accept bank transfers, major credit/debit cards (Visa & MasterCard), and several electronic payment methods such as crypto, Fasapay, Neteller, PayRedeem, Skrill, and Bitpay.

The minimum deposit or withdrawal limit is quite low, set at $5 for most payment methods, which makes it convenient for traders of all sizes.

HFM minimum deposit vs other brokers

They also ensure cost-effectiveness by not charging for most deposits and withdrawals. The processing times for transactions can vary depending upon the chosen method. Importantly, they have a system in place where withdrawals submitted before 10:00am server time are processed the same business day between 7:00am and 5:00pm.

More details can be found in the below screenshots.

Education

HFM is deeply committed to trader education and offers a comprehensive suite of educational resources for traders at all levels. They provide in-depth trading courses that cover a wide range of topics, aiming to enhance traders' knowledge and trading skills.

Their portfolio of educational resources also includes engaging videos that explain intricate trading concepts in an easy-to-understand format.

They hold webinars and seminars (upcoming), giving both novice and experienced traders the opportunity to learn first-hand from industry experts.

Additionally, HFM provides insightful podcasts featuring discussions on various trading topics.

These educational offerings are designed to help traders better understand the markets and make well-informed trading decisions.

Customer Service

HFM offers multiple avenues of customer support to ensure all client queries and concerns are attended to. The live chat feature on their platform allows for real-time assistance, alongside a contact form for more comprehensive inquiries.

They can also be reached through their phone number: +44-2030978571 or via email at support@hfm.com.

For those who prefer social media interactions, they have an active presence on Facebook, Twitter, Telegram, Instagram, YouTube, and LinkedIn where they post regular updates and users can interact with them.

Lastly, for common questions, their FAQ section could be of help as it covers a range of general queries.

Frequently Asked Questions (FAQs)

Risk Warning

Online trading involves significant risk, and you may lose all of your invested capital. It is not suitable for all traders or investors. Please ensure that you understand the risks involved and note that the information provided in this review may be subject to change due to the constant updating of the company's services and policies.

In addition, the date on which this review was generated may also be an important factor to consider, as information may have changed since then. Therefore, readers are advised to always verify updated information directly with the company before making any decision or taking any action. Responsibility for the use of the information provided in this review rests solely with the reader.

General Information

Santander UK is a large retail and commercial bank based in the UK and a wholly-owned subsidiary of the major global bank Banco Santander. It is registered in England and Wales, authorised by the Prudential Regulation Authority, and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. It manages its affairs autonomously, with its own local management team, responsible solely for its performance. It has its origins in three constituent companies—Abbey National, Alliance & Leicester and Bradford & Bingley—all former mutual building societies. It is one of the leading personal financial services companies in the United Kingdom, and one of the largest providers of mortgages and savings in the United Kingdom.

Regulation

Santander UK Plc is a regulated institution under the jurisdiction of the United Kingdom's Financial Conduct Authority (FCA) with License No. 106054. It holds a Market Making (MM) license type and has been regulated since December 1, 2001. The institution operates with the license type of “No Sharing.” You can contact them via email at customerservices@santander.co.uk and find more information on their website: https://www.santander.co.uk/. The regulatory status does not specify an expiry date, and Santander UK Plc is located at 2 Triton Square, Regent's Place, London NW1 3AN, UNITED KINGDOM, with a phone number of 448003897000. Certified documents related to their regulatory status are not provided in the information provided.

Pros and Cons

Santander offers a wide range of financial products and services to cater to diverse customer needs. However, it's essential to consider both the advantages and disadvantages when evaluating their offerings.

Pros:

1. Comprehensive Product Range: Santander provides a diverse selection of banking, investment, insurance, and borrowing options, allowing customers to find suitable solutions for their financial goals.

2. Accessible Customer Support: Customers can easily reach Santander's support through telephone, live chat, or the ATM/Branch Locator. The extended hours of operation and accessibility options accommodate various needs.

3. Regulated Institution: Santander is regulated by the UK's Financial Conduct Authority (FCA), providing customers with confidence in their financial stability and adherence to industry standards.

Cons:

1. Monthly Fees: Some of Santander's current accounts come with monthly fees, which may not be ideal for individuals seeking fee-free options.

2. Complexity: With numerous products and services, navigating Santander's offerings can be overwhelming for some customers who may prefer simpler banking solutions.

3. Eligibility Criteria: Eligibility criteria apply to certain products, such as personal loans, which may limit access to individuals who do not meet specific income or credit requirements.

Here is a table summarizing the pros and cons of Santander:

Market Instruments

The Santander UKs segments include Retail Banking, Corporate & Commercial Banking and Corporate & Investment Banking. The Retail Banking segment offers a range of products and financial services to individuals and small businesses, through a network of branches and automated teller machines (ATMs), as well as through telephony, digital, mobile and intermediary channels. The Corporate & Commercial Banking segment offers a range of products and financial services include loans, bank accounts, deposits, treasury services, trade and asset finance for small medium enterprises (SME) and corporate customers. The Corporate & Investment Banking segment serves corporate clients and financial institutions.

Here's a summary of their products:

1. Current Accounts:

• Santander Edge Up Current Account:

• Earn cashback on selected household bills, supermarket, and travel costs.

• Earn interest on credit balances up to £25,000.

• Requires funding the account with £1,500 each month and setting up 2 active Direct Debits.

• No charges for using the debit card outside the UK.

• £5 monthly fee.

• Santander Edge Current Account:

• Earn cashback on selected household bills at supermarkets and travel spend.

• Access to an optional savings account with exclusive rates.

• Requires funding the account with £500 each month and setting up 2 active Direct Debits.

• No charges for using the debit card outside the UK.

• £3 monthly fee.

• Everyday Current Account:

• Simple and straightforward account with no monthly fee.

• 1|2|3 Student Current Account:

• Free 16-25 railcard for four years.

• Interest-free overdraft of £1,500 for the first 3 years of studies.

• Requires regular deposits of at least £500 every 4 months.

• 1|2|3 Mini Current Account:

• Designed to help children and young people learn money management.

• Offers interest on balances at certain thresholds.

• Choice of contactless debit card or cash card.

• Basic Current Account:

• Suitable for those with poor credit history or newcomers to the UK.

1. Mortgages:

• Services for first-time buyers, home movers, and those looking to remortgage.

• Options for changing lenders, borrowing more money, and managing existing mortgages.

• Later life mortgages for individuals aged 55 or over.

• Partnership with ufurnish.com for home furnishing experiences.

1. Credit Cards:

• Range of credit cards for various needs, including:

• All in One Credit Card

• Long Term Balance Transfer Credit Card

• Everyday No Balance Transfer Fee Credit Card

• Santander World Elite™ Mastercard®

1. Savings and ISAs:

• Savings and ISAs for different goals, including:

• Easy Access Saver

• Regular Saver

• Santander Edge Saver

• Easy Access ISA

• Fixed Rate ISAs

• Fixed Term Bonds

• Junior ISA

• Inheritance ISA

1. Investments:

• Investment options with cashback incentives.

• Investment Hub for online advice and fund selection.

• Investment advice and resources available.

1. Insurance:

• Home insurance, including contents insurance for renters.

• Life insurance, including critical illness cover.

• Health insurance.

• Mortgage life insurance.

• Family and lifestyle insurance.

• Over 50s Life Insurance.

• Car insurance, including electric vehicle insurance.

• Travel insurance.

• Business insurance and landlord insurance.

1. Personal Loan:

• Personal loans with fixed interest rates.

• Loan amounts from £1,000 to £25,000.

• Flexible repayment terms.

• Loan eligibility criteria apply.

Santander provides a comprehensive range of financial products and services to cater to their customers' banking, investment, insurance, and borrowing needs.

Accounts

Six digit account sort codes are used in the range between 09-00-xx to 09-19-xx. Sort codes for accounts formerly held by Alliance & Leicester use the range 09-01-31 to 09-01-36.

Credit Rating

In October 2011, Moody's downgraded the credit rating of twelve financial firms in the United Kingdom, including Santander UK, blaming financial weakness. In June 2012, Moody rated Santander UK as being in a more financially healthy position than its parent company, Banco Santander.

Deposit & Withdrawal

In November 2009, Santander launched the first current account in the United Kingdom without fees (including unauthorised overdrafts) for its current and future mortgage customers. In January 2010, the bank began waiving fees for customers using Santander's automated teller machines in Spain, which traditionally would incur fees for transactions in a foreign currency.

Accepted Countries

Santander's Corporate and Commercial Banking division operates from a number of regional business banking centres across the United Kingdom. Less than 1% of Santander UK's business is held abroad.

Customer Service

Santander has frequently been rated the worst bank for customer service in the United Kingdom, although by July 2011 had sought to improve, notably by returning call centre operations to the United Kingdom from India. Its '123' product range was ranked third best in the United Kingdom in 2013, and in a moneysavingexpert.com poll in February 2014, customers ranked their satisfaction higher than with any of other main high street banks.

Santander's customer support offers several ways to contact them and obtain assistance:

1. Telephone Support:

• Customers can reach a Customer Service Center Advisor at 1-877-768-2265.

• Hours of operation are from 8 a.m. to 8 p.m. EST, Monday to Saturday.

• For customers with hearing/speech impairments, there is a dedicated relay service at 7-1-1.

1. International Calls:

• For customers calling from outside the United States, there is a local number: 1-401-824-3400.

1. Live Chat:

• Customers can use the live chat feature on the Santander website to get real-time assistance with their inquiries or problems.

1. ATM/Branch Locator:

• For information on ATM and branch locations as well as their hours of operation, customers can use the ATM/Branch Locator on the Santander website.

Santander's customer support is accessible through various channels, including phone, chat, and online resources, ensuring that customers have multiple options to address their banking needs and inquiries. The telephone support hours are accommodating, and they provide accessibility options for customers with hearing or speech impairments.

Summary

Santander UK Plc is a regulated financial institution under the United Kingdom's Financial Conduct Authority (FCA) with License No. 106054. They offer a diverse range of financial products and services, including current accounts, mortgages, credit cards, savings and ISAs, investments, insurance, and personal loans. Santander provides accessible customer support through telephone, live chat, and an ATM/Branch Locator, ensuring customers have various ways to seek assistance with their financial needs. Their customer service hours are from 8 a.m. to 8 p.m. EST, Monday to Saturday. Santander's comprehensive product offerings aim to meet a wide array of customer banking and financial requirements.

FAQs

Q: What types of current accounts does Santander offer？

A: Santander offers various current account options, including the Santander Edge Up, Santander Edge, Everyday Current Account, and specialized accounts for students and children.

Q: How can I contact Santander's customer support？

A: You can reach Santander's customer support by calling 1-877-768-2265 for general inquiries. For international calls, dial 1-401-824-3400. Alternatively, you can use the live chat feature on their website.

Q: Are there fees associated with Santander's current accounts？

A: Some current accounts may have monthly fees, such as £5 for the Santander Edge Up Current Account and £3 for the Santander Edge Current Account. The Everyday Current Account, however, has no monthly fee.

Q: What types of insurance does Santander offer？

A: Santander provides a range of insurance options, including home insurance, life insurance, health insurance, car insurance, and travel insurance, catering to various coverage needs.

Q: Can I apply for a personal loan from Santander？

A: Yes, Santander offers personal loans with fixed interest rates. You can apply for loan amounts ranging from £1,000 to £25,000, with flexible repayment terms. Eligibility criteria apply, and you can typically get a decision within 5 minutes.