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    Trump and Republicans are pouring massive amounts of cash on Facebook anti-impeachment ads - Business Insider

    Abstract:The Trump campaign has historically poured money into issues his base resonates with. It's shifted from immigration to impeachment.

      The Trump campaign is now pouring money into anti-impeachment ads on Facebook.It's not just the campaign targeting the issue; the Senate Republican and House committees are also funneling the majority of digital ad dollars towards it.Senate Majority Leader Mitch McConnell ran targeted ads in his home state of Kentucky saying impeachment would fail if he's reelected.Visit Business Insider's homepage for more stories.President Trump's campaign has poured millions of ad dollars into issues that resonate with his base. Immigration was the driver. Now, it's impeachment.

      Courtesy of Axios

      Why it matters: This is a stark reflection of Trump's fight-like-hell gambit.The big picture: It's not just Trump — this is a party-wide effort to cash in.The House and Senate Republican committees are also putting the majority of their digital ad dollars behind impeachment.In ads targeted to his home state of Kentucky, Senate Majority Leader Mitch McConnell, who's up for re-election next year, is running ads that say impeachment will fail “with me as majority leader.”The other side: Democrats continue to run ads about a wider array of topics, including health care, dark money, the Republican leadership and Trump.

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