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Masumo Securities offers several advantages, primarily rooted in its regulatory status and long-standing presence in the market. The company is regulated by Japan's Financial Services Agency (FSA), which ensures compliance with strict financial laws, offering a high level of protection for investors. Being regulated provides a foundation of trust and security, which is crucial when choosing a broker. Additionally, Masumo has a strong regional presence with several branch offices across Fukui, Japan, allowing for face-to-face interactions, which could be a big plus for investors who prefer traditional, offline services over purely digital interactions. The firm offers stable and traditional investment products such as stocks, bonds, and investment trusts, appealing to conservative investors who prioritize stability and long-term growth.