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    WeWork may try to wrap its roadshow and price its IPO before the Jewish New Year on September 29

    Abstract:WeWork CEO Adam Neumann reportedly wants to wrap the roadshow and price the IPO before the two-day Jewish holiday of Rosh Hashanah.

      WeWork CEO Adam Neumann may be trying to wrap up his company's IPO “road show” and price the IPO in a matter of days.

      Neumann, who is Jewish, is hoping to finish up before the important two-day Jewish holiday of Rosh Hashanah begins.

      The holiday involves pausing all business and it begins on sundown of September 29.

      The last business day before the holiday is September 27, so, if he decides to finish before the holiday, that could be when WeWork prices its IPO.

      Read all of Business Insider's WeWork coverage here.

      Despite the tepid response so far to WeWork's IPO, which could see the company go public at less than half its current $47 billion valuation, the company is currently plowing ahead with the offering.

      On top of that, it may even rush to finish its presentations to institutional investors — aka its road show — and price the offering by September 29, Bloomberg reports, citing unnamed sources.

      That's because the evening of September 29 is the start of Rosh Hashanah, one of the most important Jewish holidays in the year. WeWork's founder CEO Adam Neumann and his wife Rebekah Neumann are Jewish and have publicly discussed how important it is to them to practice their faith. Rosh Hashanah, the Jewish New Year, is a two-day holiday typically spent in synagogue where Jews are asked to pause all business and turn off their mobile phones.

      If the roadshow and pricing were not complete by then, and Neumann were to become incommunicado, that's not an ideal situation for the ruler of a multi-billion real estate business in the midst of a multi-billion dollar IPO.

      But wrapping up in a little over two weeks may be a tall order.

      Since the company published its financials and disclosures to the SEC as part of its IPO, it has come under fire on all counts. Investors are wary of its money losing business model; they are concerned about its losses and cash flow; and they are concerned about governance issues that concentrates sole power in Neumann's hands.

      WeWork's has seen its projected valuation cut from $47 billion to less than $20 billion due to a lack of interest from investors. And Softbank, WeWork's largest outside shareholder, has reportedly asked the company to delay its IPO.

      WeWork has been working to address some of its governance concerns. It added a woman to its board and Neumann returned a controversial $5.9 million payment he was granted for use of the word “we.” But concerns still linger. The WeWork prospectus showed the company paid Neumann rent and lent him money, and that he has locked down voting control in the company.

      WeWork declined comment, citing its quiet period.

      Read more:

      WeWork replaced 43 million of CEO Adam Neumann's stock options with special 'profits interests,' and a compensation expert calls it 'unsettling'

      WeWork is reportedly considering big governance changes in order to rescue its flailing IPO

      NYU professor calls WeWork 'WeWTF,' says any Wall Street analyst who believes it's worth over $10 billion is 'lying, stupid, or both'

      How WeWork paid Adam Neumann $5.9 million to use the name 'We'

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