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    Forex Broker News May 16

    Abstract:eToro adds $SMWB (Similarweb) to offering.
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      Online trading company continues to expand its offering, with the latest addition being $SMWB (Similarweb).

      SimilarWeb provides web analytics services for businesses. The company offers its customers information on their clients‘ and competitors’ website traffic volumes, referral sources which include keyword analysis and demographics, and website “stickiness”, as well as other features.

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      Similarweb was listed on the New York Stock Exchange on Wednesday with an expected price range of between $19 and $21. The firm focuses on digital and marketing intelligence and reported revenues of $93 million in 2020, nearly half of which comes from clients paying over $100,000. The company is set to focus on customer acquisition and expansion of services for existing clients after its IPO.

      eToro regularly expands its offering. In April, the broker confirmed the addition of $PATH (UiPath Inc.) to the eToro platform.

      $PATH designs and develops robotic process automation (RPA) software technologies. RPA streamlines workflows, which makes organizations more profitable, flexible, and responsive. Founded in Bucharest in 2005, the company now has over 40 offices worldwide. The listing gives the company a market value of approximately $30 billion.

      Shortly before that, eToro announced the addition of Chainlink ($LINK) and Uniswap ($UNI) to offering of trading instruments. In March, the broker added six new assets to its offering. And, earlier this year, the company introduced 34 assets to its lineup of trading instruments.

      An important recent addition is that of $COIN stock. Coinbase went public on April 14, 2021, via direct listing on Nasdaq. After the initial craze around the listing fizzled, the share price has subsided and currently hovers around $320 per share.

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